CKI Digital

The CKI Digital Framework

Websites that convert well aren't built by accident.

High-performing websites don't rely on templates or ready-made website services. They rely on well-developed strategies and planning incorporated throughout the entire customer journey. This requires research and testing. Investing in a website that converts increases revenue and the ability to compete and grow. 

CKI Digital Framework

The CKI Digital framework helps turn more of your visitors into customers. It's based upon years of experience and research using proven principles.

Business goals and visitor needs.

Businesses grow by maximizing efficiency. Often, they focus their efficiency measures on customer service and user experience. While a company may see this as a step in the right direction, in reality it can quickly lead to dissatisfied customers and potential customers. Unhappy customers post negative reviews, share their experiences with others, and they don't come back to buy more.

We discover where your business goals and your visitor's needs overlap and work to create efficiencies and improvements in this important area.
The Intersection of Company Goals and Visitor Needs

Customer Journey Map

Understanding all of the interactions with your brand is important to creating a seamless journey for your prospects to make their way to becoming a satisfied customer and beyond. We craft a Customer Journey Map to help guide your visitor through the process.

A customer journey map is a visual representation of what happens with a customer in the marketplace over time. It's a key driver in successful products as it provides the strategic view of where to invest time, money, and energy. There are six steps in the customer journey map:

  1. The consumer's first point of contact with the brand
  2. The various touchpoints with the brand as they use the product
  3. The final point of contact with the brand
  4. The customer's relationship to the brand
  5. How they feel about their experience with the brand
  6. The extent to which they are recommending the brand to friends and family.

Good customer journey maps make it easy to identify everything that a customer touches while interacting with your marketing messages.

Five Level Plan

There are five levels to create an effective website. Starting with a strong foundation, each level builds upon the levels below. Each level is important and works with the other levels.

Foundation

Host your website on a fast, reliable, secure server. This is the foundation that everything else relies upon. Use modern, up-to-date software to run your website and invest in keeping it maintained.Your website must load within 3 seconds or people will move on. Your search engine rankings will also suffer. Optimize your performance before going any further.  

Traffic

Next, you have to get traffic to your website. For immediate traffic, you can use search ads, display ads, or off-line promotions. For the long term, consider search engine optimization, social media, and content marketing. 

Engagement

Visitors come to your website for answers to a question. Show them you have the answers within a few seconds or the game is over.Research shows that most website visitors leave within 30 seconds, and never return. Many don’t even stay for 10 seconds.  

Usability

Using your website should seem natural. Nothing should ever cause a visitor to pause and wonder what to do next. It has to look clean and professional with good navigation and a logical structure. It needs to answer every question the visitor might have.  Your website should work on every device. It should be readable by people with disabilities and work with assistive devices. Your text should be readable by people with poor eyesight or those who are color blind. The message should be clear to people who have little time or attention, and in any environment. 

Conversion

The ultimate purpose of a website is to prompt visitors to do something. That may be to call you, buy your product, request a quote, or give you their email address, to name a few. You can't prompt someone to do something unless they have the ability and motivation to do it. We build this into every part of your website. Helpful nudges guide people to make the right decisions for them.

Testing and Research

When we design a strategy and a website, we use methods and design features that have been shown to work well. But, this is only a starting point. With User Research and A/B Testing, we track and iterate to continue to improve the website. Let us build your next website or redesign your current one. We also offer assessments of your current website and will recommend improvements.

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