Digital Optimization is Critical to Your Online Success.
Make Your Website More Profitable
By focusing on your company goals and visitor's goals, our Digital Optimization Framework will help turn your website into a valuable profit engine.
Most websites are built without much thought about user experience or company goals. Many are nothing more than a template that the designer thought looked cool. A truly professional-level website is designed from the ground up to reach defined goals.
Without goals, your website is of limited value. We help you determine what you want your website to accomplish and what is possible. In addition, we work to understand the goals of your visitors. The point where your goals and your visitor’s goals merge is where we focus our attention.
Your website may have one overall goal or several but it’s important to fully understand those goals and how to measure whether or not you’re reaching them. We help determine how to best measure the effectiveness.
Looking at your analytics and other indicators, we determine what work needs to be done to make your site perform better.
This is where user testing comes in. Getting to understand how real users flow through your website, what they like and what frustrates them. Discovering what we can do to increase the likelihood they will buy from you.
The next stage is build a strategy to reach the goals. Putting together the research with the goals, we establish a roadmap of issues to tackle. Many will be obvious. Others will require testing to find the best solution for your situation.
Test, Iterate, Repeat
We start with common practices - things that have been shown to be effective on other websites and may be a good place to begin on yours. Through experience, we know that often what works for one website might not work for another. That’s why testing is so important. To improve your website, we continue to examine the analytics and user testing and note any problems. We come up with a hypothesis as to how we might solve the problem and set up A/B tests to find out what will work best. When we have a winner, we make the change to the website and continue testing. By doing this, your website will keep improving over time.