You have 4 seconds to catch your visitor's attention.
Do you know what they see?
Knowing where visitors look when visiting a webpage helps create a more effective and profitable website and is better for the viewer. Eye tracking allows us to see where viewers look when they see a web page. A good eye tracking study can reveal a lot about a design. That's why we use eye tracking to analyze sites. The downside is that a typical study requires 40 or more participants and prices start at around $1,500.
Predictive Eye Tracking uses algorithms developed by analyzing over 30,000 actual eye-tracking studies. The results are computer generated studies that predict actual eye-tracking studies with over 90% accuracy. This can help produce website designs that out-perform other websites.
How It Works.
In an actual eye-tracking study, we hire 40 participants and show each person a webpage for 4 seconds. Sensors watch where their eyes look and the computer generates an overlay image that shows the most gazed upon parts of the screen depicted with warm colors (like red) while it shows the areas not noticed as much with cooler colors (like blue). This is called a heat map.